CASE STUDY

Instagram Follower Growth

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Strategy

The campaign had a maximum budget of 12€/day and ran for a total of 28 days. This equates to a total spend of 160,60€. Our campaign targeted related genres, artists, and events that fit with Magdalena’s sound.

We only displayed the ad using Instagram’s recently introduced Reels. The location targets for the ad were 10 tier-1 countries such as Germany Belgium, Canada, and USA. These were strategically selected from the Spotify for Artists’ top listening countries.
Magdalena is a house and techno DJ. Before working with us, she had a following of 73.000 people.
The aim of our campaign was to grow her following with actual fans that would engage with her and her content.



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