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Building a playlist makes it easy for followers to listen to your songs, related music, and keep up with new releases.
The biggest benefits of increasing playlist followers is increasing streams for new releases as well as supporting fellow artists by adding their songs to your playlist and vice versa.
There’s seemingly no limit to the potential playlists can provide to artists, which is why our Playlist Follower Ads has helped Kardo Records grow to new heights.

Background

Spotify playlists are the radio for the 21st century. In the past, the biggest radio shows were the key to success for emerging artists because that’s where listeners heard new songs for the first time. Today, it’s playlists. A Spotify playlist can have literally millions of global subscribers, giving you the opportunity to expose yourself to fans around the world.

An original playlist was created by Kardo Records whose profile had 15 followers and 3 playlists.

STRATEGY

With a media budget of 300€, over a two week period, the goal was to create maximum visibility amongst the pop/mainstream audience in order to accumulate playlist follower.

To reach the right audience, we had a look at the songs in the playlist and chose some of the biggest artists to target, like Justin Bieber, The Weeknd, Harry Styles, Kygo, and OneRepublic.
Additionally, we created a custom audience from Kardo Squads Instagram and Facebook engagement over the last 365 days.