Overview

Broken Element is an up-and-coming hardstyle artist with a Spotify fanbase of around 4.600 followers. To grow it further, we sat together and planned a Spotify listener growth strategy.

Strategy

With a media budget of 140€ over a one week period, our goal was to maximize visibility amongst the hardstyle audience which, in turn, would generate Spotify followers.
In order to reach the right audience, we looked for interests within the hardstyle community and targeted those directly.
Additionally, we created a custom audience for Broken Element’s Instagram and Facebook engagement over the last 365 days as well as a lookalike audience using that custom audience as a source.